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About CITIE2017

  • 55 Exhibiting Countries
  • 22 Domestic Bureaus
  • 3000 Exhibitors
  • 20,000 Professional Buyers
  • 500,000 Visitors
  • 90,000㎡Exhibition Area
  • Total Investment of RMB 78.9 Billion

Buyer’s Profile

During expo, there are more than 20,000 professional buyers, including 3,000 hosted buyers and 230 M.I.C.E. companies.


Divided by Industry

Travel Agency                 69%

M.I.C.E. Company           17%

Tourism Service               11%

Tourism Transportation    6%

Tourism Manufacturer       3%

Catering                          2%


Buyers Delegation Group

Zhuhai Travel Service Industry Association

Exchanging and Promotion Association for Shenzhen Tourism and Culture

Shenzhen Luohu District tourism Industry Association

International Union of Traveland Tourism

Asia Tourism Exchanging Center

Exhibitors’ Profile


Origins of Exhibitor    

China Mainland       44%

Asia                      30%

Europe                  17%

Africa                    6%

Oceania                1%

America                 1%

Exhibiting Companies

Tourist Board                  32%

Tour Operator                 32%

Hotel                              7%

Carrier                            7%

Scenic Spot                     5%

Smart Tourism/Finance    3%

Other                             14%

CITIE 2017 Guest Country: Royal Thai Kingdom 

With total exhibition area of 200 , there are more than 20 tourism enterprises from Thailand participated in CITIE 2017. Moreover, the Day of Guest Country was successfully held during expo, including Opening Ceremony for Country of Honor Thailand and Thailand Tourism Promotion.

Theme Activity

Opening ceremony

Participating Leaders and Guests:

Deng Haiguang, Vice Governor of Guangdong Provincial Government, Man Hongwei, Director of the Policy and Regulation Department of China National Tourism Administration, Zeng Yingru , Director of Guangdong Provincial Tourism Administration, Ratsiraka Iarovana Roland, Minister of  Madagascar Tourism Department, Hon. Semisi Kioa Lafu Sika, Minister of Tonga Infrastructure and Tourism Department, Srisuda Wanapinyosak, Deputy Governor for International Market (Asia and South Pacific), Tourism Authority of Thailand, ect.

China (Guangdong)-ASEAN Tourism Promotion Conference

More than 200 participating leaders and guests from tourist board, tour operator, online travel agencies, industrial experts and media made their attendance to such grand meeting.


Guangdong Tourism Investment and Financing Conference

A total collection of 330 tourism investment project of Guangdong Province, involving a total investment of RMB 689.5 billion.


3rd Guangdong International M.I.C.E. Exchange Conference

More than 150 guests, representatives, experts from famous tourism enterprises, national M.I.C.E. board, MICE industries, tour operator, institutions were participated in this activities.


Opening Ceremony for Europe Pavilion

With the European exhibition area of 600 square meters, there were more than 19 European countries and 60 tourist boards and enterprises participated in CITIE.


Supporting Activity

Hot Sales Onsite: 24 travel agencies offered 100 thousand preferential quotes.

International Tourism Promotion: Switzerland, Spain, Russia

Domestic Tourism Promotion: Meizhou, Gunangxi Longzhou, Shaanxi

New Product & Project Release: Singapore, Italy

Forum for Tourism Development: "Beautiful Countryside, Truly Guangdong"

Cultural Performance: Thailand, Tonga, Malaysia

Media Publicity

With total 1500 press release and 880 million-times online advertising exposure, there are more than 50 cooperative media in CITIE 2017, including 35 onsite media such as Guangdong Television, YCWB,, GD.QQ.COM, ect.

For more details, please download CITIE2017 SHOW REPORT


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