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CITIE Explore Market at ATF Vietnam


China (Guangdong) Intentional Tourism Industry Expo 2019 is to be held during August 30th to September 1st, 2019 in China Import and Export Fair Complex, Guangzhou. With 14 years of development, CITIE has become the best market-oriented international tourism exhibition in China. CITIE 2018 attracted nearly 1,200 exhibitors and 12,354 professional visitors, with origins from 60 countries and regions.

CITIE Organization committee has very strong connection with foreign partners. During January 15th- 19th, 2019, CITIE representatives attended ATF Vietnam (ASEAN TOURISM FORUM) and met Important partners from 10 Countries of ASEAN.

Representatives from 10 countries of ASEAN


Malaysia:CITIE 2019 Guest Country of Honor

Met with Mr. Datuk Musa Yusof, Director General of Tourism Malaysia, and delivered CITIE invitation letter. As CITIE 2019 Guest Country of Honor, Malaysia will focus on family and luxury tour, and will publish “Malaysia-China Cultural Tourism Year 2020” during Guangdong Tourism Industry Expo. 


Datuk Musa Yusof, Director General of Tourism Malaysia



Penang, Malaysia: Will Participate CITIE 2019 and Promote Food Culture tourism

Met with Mr. Ooi Chok Yan, Chief Executive Officer of Penang Global Tourism, he said that Penang will participate as a group and become a significant part of Malaysia tourism pavilion in CITIE. “We expect Penang attract more visitors in 2019 and now are working hard on promoting food culture tourism”. Said Mr. Ooi Chok Yan.


Mr. Ooi Chok Yan, Chief Executive Officer of Penang Global Tourism 



Laos: China-Laos tourism Year 2019

Met with H.E. Mr. Bosengkham Vongdara, Minister of Lao PDR’s Ministry of Information, Culture, and Tourism, and handled CITIE invitation letter. 2019 is the year of China-Laos tourism year, the great opening ceremony will be held in Vientiane, capital of Laos PDR on January 25th. Minister of Culture and Tourism of China and officers will attend the opening ceremony.  


H.E. Mr. Bosengkham Vongdara, Minister of Lao PDR’s Ministry of Information, Culture, and Tourism


Myanmar: Participate Successfully in CITIE 2018 and Continue Cooperation in CITIE 2019

Met with Ms. Kyi Kyi Ave, Senior Consultant of the Myanmar Ministry of Hotels and Tourism. “I received CITIE invitation letter in 2018 and we will join CITIE again with Myanmar delegation in 2019. 


Philippines: Will Participate CITIE 2019 and Promote Diving Tourism

Met with Mr. James Sy, Director of ASEAN and Asia Pacific, Philippines Tourism Board. The diving resources of Philippines are an important pillar of its island tourism.



Brunei: Releasing its new national tourism image "ABODE OF PEACE"


Met with Ms. Salinah Salleh, Senior Director of Brunei Tourism Bureau and Ms. Adihla, who is in charge of Asia-Pacific marketing. Brunei will be the host country of ATF 2020 and is also being invited to promote this event and country’s resourceful tourism in CITIE 2019. Now China has become the No.1 tourist’s source market of Brunei. Brunei is focusing on culture, food, adventure and diving tourism.


Thailand: The largest tourism market in ASEAN with more than 40 companies participated in ATF.

China has become the No.1 tourist’s source market of Thailand for many years and will launch e-visa services in China to promote Thai’s second-tier tourism destinations to China's high-end tourist market.

Mr. Chattan Kunjara Na Ayudhya, Vice president of Asia Pacific Market Of Tourism Authority of Thailand


Vietnam: Golf tourism destination in Asia

Met with Ms. Nguyen Quy Phuong, Director of the Marketing Department of the National Tourism Administration of Vietnam and delivered CITIE invitation letter.  We also met Mr. Le Truong Hien Hoa, the official of the Overseas Marketing Department of the Ho Chi Minh City Tourism Bureau and shared ideas with him in promoting Ho Chi Minh tourism in CITIE 2019 On the occasion of the 10th anniversary of sister provinces and cities between Ho Chi Minh City and Guangdong Province. Vietnam will make more efforts on its biggest tourists source market: China; The 10th anniversary of the sister provinces and cities between Ho Chi Minh City and Guangdong Province.


Indonesia: Indonesia has significantly increased its promotion in ASEAN. 

The number of participating companies is very prominent with culture display at site. Highlights: "We have 10 new Bali" to launch new tourism destinations and themed with cultural tourism. The Chinese market has already been the largest tourist market in Indonesia.

Met with Mr. Heri Hermavan, the official of the Ministry of Tourism of Indonesia and during the exhibition, we contacted Mr. Jemadu Vinsensius, Director of the International Marketing in China Region, and got their intention to participate in CITIE initially.




Cambodia: Advocating the ATF 2021 Cambodia at Site

Currently, Mr. Heng Poeu, the Consul General of Cambodia in Guangzhou is inviting the Cambodian Ministry of Tourism to participate in CITIE 2019.

Other important ASEAN tourism organization resources

We also established contacts with MTCO (Mekong Tourism Coordination Office) and PATA (Asia Pacific Tourism Organization) at the ASEAN Forum.




MTCO: Headquarter in Bangkok, Thailand, MTCO is a multinational regional tourism organization covering the tourism sectors of six governments (China, Cambodia, Laos, Myanmar, Thailand and Vietnam). 
Met with Mr. Jens Thraenhart, the Secretary-General of MTCO and shared our ideas in promoting Mekong River Tourism at CITIE 2019.
Others: The Mekong Tourism Forum 2019 hosted by MTCO will be held in Dali, Yunnan on May 21-23. At the same time, MTCO will also launch the 2nd Mekong Mini Movie Festival 2019 at the ASEAN Tourism Forum.

ASEAN Culture and Tourism Show has been successfully held for 2 years at CITIE. In 2019, ASEAN Culture and Tourism Show will be upgraded and invite the 10 ASEAN Tourism Bureaus and enterprises to participate. Malaysia, the Guest Country of Honor, will bring rich tourism industry information and resources. China-Laos Tourism Year 2019, Visit Melaka Year 2019, Malaysia-China Cultural Tourism Year in 2020, ASEAN 10 Countries Media Briefing, Greater Bay Area Ocean Tourism Culture Festival, High-end Luxury Hotel Exhibition Pavilion, etc. will be CITIE 2019 Highlights.





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